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Privacy Policy

Last revised on: September 19, 2024

This Privacy Policy describes the privacy practices of Brand Specific Marketplace, Inc.

1. BRAND SPECIFIC MARKETPLACE PLATFORM

Brand Specific Marketplace is a digital, AI-driven, dealer-to-dealer, B2B platform helping dealers capture new and used car sales market share, as well as retrieve powerful market data and insights. We have pioneered a subscription-based, closed online live auction service that funnels brand specific inventory back to the brand’s dealerships at a significantly lower price, and helps recapture vehicles sold outside of their network.

Because we are exclusively a B2B platform, we treat all personal information we collect in connection with Brand Specific Marketplace as pertaining to individuals acting as business representatives, and not in their individual or household capacity.

2. PERSONAL INFORMATION COLLECTION

We collect the following categories of personal information:

Information you provide to us:

  • Contact, account, and profile information, such as your first and last name, business email and mailing addresses, phone number, profile photo, company/dealership name, and professional title.
  • Feedback or correspondence, such as information you provide when you contact us with questions, feedback, or otherwise correspond with us online.
  • Payment information needed to complete your transactions with us, including name, payment card information, and billing information. This information may be processed by our payment service provider, which may handle your payment information in accordance with its own privacy policy.
  • Usage information, such as information about how you use our platform and interact with us, including information associated with any content you upload to the platform or otherwise submit, and information you provide when you use any interactive features of the platform.
  • Marketing information, such as your preferences for receiving communications about our platform, and details about how you engage with our communications.
  • Other information that we may collect, which is not specifically listed here, but which we will use in accordance with this Privacy Policy or as otherwise disclosed at the time of collection.

Information we obtain from third parties:

  • Social media. We may maintain pages on social media platforms, such as X, Instagram, Facebook, and other third-party platforms. When you visit or interact with our pages on those platforms, the platform provider's privacy policy will apply to your interactions and their collection, use, and processing of your personal information. You or the platforms may provide us with information through the platform, and we will treat such information in accordance with this Privacy Policy.
  • Other sources. We may obtain your personal information from other third parties, such as publicly available sources and data providers.

Data collected automatically. We, our advertising partners, and our service providers may automatically log information about you, your computer or mobile device, and your interaction over time with our platform, our communications, and other online services, such as:

  • Device data, such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 3G), and general location information such as city, state, or geographic area.
  • Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the website, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access, and whether you have opened our marketing emails or clicked links within them.

We use the following tools for automatic data collection:

  • Cookies, which are text files that websites store on a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, and helping us understand user activity and patterns.
  • Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
  • Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.

3. PERSONAL INFORMATION USE

We use your personal information to operate, improve, and develop our platform, including to:

  • Operate, maintain, secure, and analyze our platform.
  • Improve our platform, and develop new products and services, including by training AI models.
  • Communicate with you about our platform, including by sending you announcements, updates, security alerts, and support and administrative messages.
  • Understand your needs and interests, and personalize your experience with our platform and our communications.
  • Market our platform, and other products and services that we believe may be of interest to you, including third-party offerings.
  • Engage advertising partners, including third-party advertising companies and social media companies, to display ads on our website and other online services. These companies may use cookies and similar technologies to collect information about your interactions with our website, our communications, and other online services, and use that information to serve online ads that they think will interest you. This is called interest-based advertising. We may also share information about our users with these companies to facilitate interest-based advertising to our or similar users (known as a “lookalike audience”) on other online platforms. You can learn more about your choices for limiting interest-based advertising in the “Limit online tracking” section below.

We may also use personal information to comply with applicable laws, lawful requests, and legal process; protect our, your, or others’ rights, privacy, safety, or property; comply with our policies and procedures; enforce the terms and conditions that govern our platform; and prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyberattacks and identity theft.

4. PERSONAL INFORMATION DISCLOSURE

We may disclose your personal information to:

  • Affiliates. Other entities within our family of companies for the purposes described in this Privacy Policy.
  • Other users of the platform. We make certain contact and profile information available to other users of the platform to facilitate communications and transactions on BrandSpecificMarketplace.com, and for other purposes described in this Privacy Policy. Our platform also allows users to view which dealer ultimately won the auction in which the user participated.
  • Service providers. Companies and individuals that provide services on our behalf or help us operate our platform or our business (such as logistics and transportation providers, hosting, information technology, customer support, email delivery, and website analytics services).
  • Professional advisors. Professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.
  • Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for thecompliance and protection purposesdescribed above.
  • Business transferees. Acquirers and other relevant participants in business transactions (or negotiations for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale, or other disposition of all or any portion of the business or assets of, or equity interests in, Brand Specific Marketplace, Inc. (including in connection with a bankruptcy or similar proceedings).
  • Marketing and business partners. Our affiliates and third-party companies with which we may cooperate to offer you products and services that we believe may be of interest to you. We do not share your transaction history with third parties for those parties’ own purposes.
  • Advertising partners. Third-party advertising companies, including for theinterest-based advertisingpurposes described above, which may collect information on the website through cookies and other automated technologies.

5. YOUR RIGHTS & CHOICES

Opt out of marketing communications. You may opt out of marketing-related communications by following the opt-out or unsubscribe instructions contained in the marketing communications we send to you.

Limit online tracking. Here are some of the ways you can limit online tracking:

  • Block cookies. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Use the following links to learn more about how to control cookies and online tracking through your browser:
  • Limit the use of advertising ID. You may be able to limit use of your mobile device’s advertising ID for interest-based advertising purposes through your device’s settings.
  • Use privacy plug-ins or browsers. You can block our website from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, DuckDuckGo, Ghostery or uBlock Origin, and configuring them to block third party cookies/trackers. You can also install a browser add-on to opt out of Google Analytics.
  • Advertising industry opt-outs. You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies:
  • Platform opt-outs. The following advertising platforms offer opt-out features that let you opt out of the use of your information for interest-based advertising:

Note that the above opt-out mechanisms are specific to the device or browser on which they are exercised. You will need to opt out on every browser and device that you use.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to "Do Not Track" or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

6. LINKS TO OTHER WEBSITES

Our platform may contain links to other websites or services not operated or controlled by us. The information that you share with these third-party sites will be governed by the specific privacy policies and terms of service of the third-party sites and not by this Privacy Policy. By providing these links, we do not imply that we endorse or have reviewed these sites. Please contact the third-party sites directly for information on their privacy practices and policies.

7. RETENTION

We keep personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a business need to do so, or as required by law (e.g. for tax, legal, accounting, or other purposes), whichever is longer.

8. DATA SECURITY

We employ a number of technical, organizational, and physical safeguards designed to protect the personal information we collect. However, no security measures are fail-safe, and we cannot guarantee the security of your personal information.

9. CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will update the date of this Privacy Policy and post it on our website, or notify you as otherwise required by law.

10. CONTACT US

If you have any questions about our Privacy Policy, please contact us at support@brandspecificauctions.com or by calling (512) 676-1574.